God of War III partners with 7-Eleven

To promote the upcoming release of the third game in the franchise, God of War has teamed up with 7-Eleven and Mountain Dew for a new marketing campaign.  Slurpee cups and Mountain Dew bottles will display God of War art and contain a code used to access online videos and game information.

Personally, I feel as though this brand alliance was a fantastic idea. 7-Eleven defines their target market as the “18-34 year old male.”  This demographic is exactly the market that game is looking for and all three brands should hopefully see an increase in sales from this promotion.  I know that I’ll be headed over to 7-Eleven after February 1st to get some of those cups for myself; I just wish I had a PS3 to play the game on…

7-Eleven Slurpee cups with God of War III Promo Designs

Thanks to Ad Age for the initial story.


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