Super Bowl Ad 5 – Reebok’s Terry Tate

Based on a pilot originally created during 2000, Reebok’s “Terry Tate: Office Linebacker” ad created quite the buzz.  The commercial featured fictional football star Terry Tate tackling and shoving office employees in an attempt to motivate them and increase productivity.  At the end of the ad, consumers were encouraged to watch more Terry Tate videos online at  Check out the original Super Bowl spot below:

Reebok Marketing reported that the ad campaign had “tremendous global success.”

“More than 20 million “Terry Tate” films were downloaded from the Reebok website. The campaign received global rave reviews, including being named the “Cannes Lions International Advertising Festival Golden Lion Award” winner, “Best Actor in a TV Commercial” and “Ten Most Liked and Downloaded Ads of 2003” by Advertising Age and “Most Likeable Ad of 2003” by USA Today.”

Although the ad had such great critical and consumer response, I feel as though the one downside was the lack of branding.  I’m sure most everyone remembers Terry Tate, but how many people remember that the ad was for Reebok?  Regardless, it was definitely hilarious and still one of my Super Bowl favorites.

Let me know what you think in the comments section below!


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