The general attitude toward Toyota is less-than-favorable these days. Just about every Toyota commercial on TV discusses how the company is learning from its mistakes and committed to its customers. There is one new Toyota campaign, however, that is taking the complete opposite route of apologies and reiterated commitment: The Sienna Family Campaign (“Swagger Wagon”). Watch the commercial below:
It seems that most consumer’s perceptions of this campaign are love-it or hate-it. I happen to be on the love-it side, along with several of my friends who told me that I should blog about it. The haters feel that the commercial is pompous and plain stupid, but in my opinion, that what makes it so funny. The male lead (daddy like) reminds me of Andy Bernard from The Office and pulls of the wannabe hipster character to a T. While I do find the commercial funny, I question its ability to promote the purchase of a Sienna (an argument the haters seem to be fond of using). Considering that I am not in the market for a car though, I can’t say for sure.
Toyota did a multitude of other spots for this campaign, as well as an extended version. All of them can be seen on their YouTube page. Also, if you wish to interact with the brand on Facebook, they do have a fan page.
What do you think of the campaign? Post your opinions in the comments section below!Feel free to tweet, link to, or otherwise share this post:
Check out the “Toyota Sienna – Swagger Wagon” post on Adam’s Advertising Blog: http://wp.me/pNbki-1R