“Viacom has decided to pull The Daily Show, The Colbert Report, and other Comedy Central content from Hulu at 11:59 PST on March 9. It’s presumably doing so because the income it receives from the online venture isn’t good enough” (from Mashable).
It’s a sad piece of news, I know. Unfortunately, ad revenues have been below a level that Viacom finds acceptable and the shows are the ones that take the hit. Although both The Daily Show and The Colbert Report with both still be available for viewing on Comedy Central’s website, many people prefer watching the shows on Hulu’s clean interface. For a company that prides itself in its advertising practices (they even post case studies on their site), it’s sad to see Hulu performing so poorly that Viacom pulled content.
That said however, the general buzz online seems to indicate that Viacom may be losing more than it originally thought. Many online message boards feature a multitude of posts with the same general message: “If they’re pulling the shows from Hulu, I’ll just go back to downloading them… ad free.”
How to you feel about Viacom pulling the shows from Hulu? Share your thoughts in the comments section below!Feel free to tweet, link to, or otherwise share this post:
Check out the “Hulu to lose Daily Show and Colbert Report” post on Adam’s Advertising Blog: http://wp.me/pNbki-1U