If you’ve been alive for the last few months, odds are that you noticed a significant amount of advertising for the new movie She’s Out of My League. I have seen billboards on the highway, banner ads on numerous websites (most notably, Digg), posters around campus, and to top it all off, TV advertising. If you’ve been living under a rock, or feel like watching it again, the trailer for the movie is below:
I can’t say how much was actually spent on the entire advertising campaign, but the movie (which cost about $20 million to make) made only $9.7 million this past weekend according to Box Office Mojo. It seems that no matter how much a movie puts into promotion, some just seemed destined to succeed, while others… not so much. Even Green Zone, which promoted significantly less that SOOML, made $14.3 million.
Do you think that the movie’s extensive promotion budget was a good idea? Share your thoughts in the comments section below!Feel free to tweet, link to, or otherwise share this post:
Check out the “She’s Out of My League Ad Attack” post on Adam’s Advertising Blog: http://wp.me/pNbki-1X