She’s Out of My League Ad Attack

If you’ve been alive for the last few months, odds are that you noticed a significant amount of advertising for the new movie She’s Out of My League.  I have seen billboards on the highway, banner ads on numerous websites (most notably, Digg), posters around campus, and to top it all off, TV advertising.  If you’ve been living under a rock, or feel like watching it again, the trailer for the movie is below:

I can’t say how much was actually spent on the entire advertising campaign, but the movie (which cost about $20 million to make) made only $9.7 million this past weekend according to Box Office Mojo.  It seems that no matter how much a movie puts into promotion, some just seemed destined to succeed, while others… not so much.  Even Green Zone, which promoted significantly less that SOOML, made $14.3 million.

Do you think that the movie’s extensive promotion budget was a good idea?  Share your thoughts in the comments section below!

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Check out the “She’s Out of My League Ad Attack” post on Adam’s Advertising Blog:

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