From March 10-24, Parisian subways travelers will get to experience a truly unique type of advertising. Swedish furniture maker IKEA has developed an interesting marketing and advertising “event” in four of the larger metro stations. Consumers can interact with furniture collections first-hand while they are on display, giving the potential customers a chance to try out the products. Additionally, the station walls behind each furniture set-up are filled with large prints that offer ideas for IKEA interiors, as well as promote the actual product branding.
I think that the idea is very unique, however I feel that vandalism could occur. This could turn out to be an extremely successful campaign, or a total flop; I’m rooting for option 1.
Check out the pictures below:
Thanks to Freshome for the original post. Check out their site for additional photos of this promo campaign.
What do you think of IKEA’s latest promotion campaign? Share your thoughts in the comments section below!Feel free to tweet, link to, or otherwise share this post:
Check out the “IKEA Subway Promotion” post on Adam’s Advertising Blog: http://wp.me/pNbki-2n