I love movie trailers. Which is the single biggest reason I hate being late for movies at the theater (except for actually missing some of the movie that I’m going to see). The first time I saw the trailer for Scott Pilgrim vs. The World, I loved it. What’s even more amazing though, is the new interactive trailer that has been released to promote the movie.
You may be asking yourself, “Interactive trailer? What’s that about?” The easiest way to describe it is a mash-up between an online game, a regular movie trailer, and the bonus content you’d find on a DVD. By clicking on different things that appear in the trailer, you gain access to facts, videos, and featurettes with behind-the-scenes info about the film. It’s super awesome and hopefully something that gains traction among future online trailers.
Check it out here or click on the image below.
Also, go see the movie. It’s awesome.
What are your thoughts on the interactive trailer? Talk about it in the comments section below!
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Check out the “Scott Pilgrim vs. The World – Interactive Trailer” post on Adam’s Advertising Blog: http://wp.me/pNbki-4E