Groupon Sadly Pulls New Ad Campaign

When the first ad in this campaign aired during the Super Bowl, many people were upset and offended. I’ll admit that when I first saw it, I was a little taken aback. But after I heard Groupon explain the reasoning for creating the campaign (the stars are supposed to come across as idiots), I re-watched the ad and found it quite funny.

Later that week, I saw a new ad in the campaign while watching TV and literally laughed out loud. Rather than describe the commercial, check it out for yourself below:

As of this morning, I learned that Groupon has decided to pull the ads due to the controversy. In my opinion, this flat-out sucks. It is a shame that “political correctness” won the battle because the ads were funny and did an excellent job of explaining Groupon’s service.

But, I suppose there’s nothing that can be done at this point. Hopefully the ads remain online and continue to be passed around. I’d hate for people to miss out on the deforestation ad I posted above, because honestly, it’s f***ing hilarious.

What did you think of the campaign and the commercial? Talk about it in the comments section below!

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Check out the “Groupon Sadly Pulls New Ad Campaign” post on Adam’s Advertising Blog: http://wp.me/pNbki-5K

The Verizon iPhone has been Officially Confirmed

Though we’re still in the midst of the press conference, Verizon has confiremed that the Verizon iPhone will launch next month.  Hop over to VerizonWireless.com and you’ll see that they’ve already updated their homepage with the info.  The links are still broken, but all the information should be out later today.  Exciting news!

Verizon iPhone on Verizon Homepage

The Verizon iPhone confirmed on the Verizon Homepage

Are you excited about the Verizon iPhone announcement? Talk about it in the comments section below!

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Check out the “’The Verizon iPhone has been Officially Confirmed” post on Adam’s Advertising Blog: http://wp.me/pNbki-5p

Mobile Survey – Mobile Site Analysis

This isn’t so much a post on an advertisement as much as it is a post on activities a brand should practice for maximum customer exposure.  One such activity–a mobile presence.

As part of my job, I put together a “Mobile Survey” at the start of every month.  As part of the survey, I take a look at approximately 1600 companies and determine whether or not they have a mobile site, and if they do, how it can be reached. (Don’t worry; I have the help of some fancy programs written by our dev team!)  I then review new mobile sites and determine any current trends or occurrences in the realm of mobile web development.  The latest survey (September) was completed earlier this week and can be downloaded from the Circle44 Mobile blog.

I’ve been meaning to post about these monthly surveys for some time now, but be on the lookout for this as a monthly item on the blog!

Did you find something interesting in the Mobile Survey?  Do you have suggestions on how we could improve the document? Talk about it in the comments section below!

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Check out the “Mobile Survey – Mobile Site Analysis” post on Adam’s Advertising Blog: http://wp.me/pNbki-4R

Apple’s iAd Platform Launched Yesterday

Chalk one up for me being lazy, so I’m posting a link to the article that I read on CNET.  I thought it was informative, and there’s no need to reinvent the wheel.  Enjoy!

Apple’s first iAds hit the iPhone article on CNET

Linked video announcing Nissan Leaf / iAds:

Ads During LOST Finale will Cost $900K

Rather than plagiarize or re-write the original post, check out this story on Hollywood.com about the cost of advertising during the LOST finale.

Given that the series finale is easily one of the biggest TV events this year, I don’t think that the expensive price tag is all that ridiculous.  Do you think the ads are worth it? Share your thoughts in the comments section below!

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Check out the “Ads During LOST Finale will Cost $900K” post on Adam’s Advertising Blog: http://wp.me/pNbki-2F

What are YOUR Favorite Ads?

Have you seen any great ads lately?  Do any companies have promotional and advertising campaigns that you really like?  Well now it’s your chance to talk about it!  Send me an email, message me on Facebook, tweet to @adamrecktenwald, or even post something in the comments section below and we will work out a way for you to be featured as a guest-blogger!

Do you know someone who might be interested in being a guest-blogger?  Tell them about it!
“What are YOUR Favorite Ads?” Be featured on Adam’s Advertising Blog: http://wp.me/pNbki-2r

Sao Paulo, Brazil is Outdoor Ad Free

It may be old news, but it sure is something to think about…

Sao Paulo, the largest city in Brazil, is ad free.  From the original article on Web Urbanist: “In September of 2007, the world’s fourth-largest metropolis was scrubbed of almost every type of outdoor advertising– even pamphlets. It’s all part of mayor Gilberto Kassab’s quest to eliminate visual clutter, making the city itself the focal point rather than colorful, increasingly desperate marketing campaigns.”  Check out the video below to see some before-and-after shots:

While I understand the reasoning behind the decision, I still feel that it is extreme.  Advertising can be art, and when it isn’t obtrusive or offensive I don’t mind (and often enjoy) looking at it.  Read the original article (linked above) for more details and photos.

What do you think of the city’s decision?  Share your thoughts in the comments section below!

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Check out the “Sao Paulo, Brazil is Outdoor Ad Free” post on Adam’s Advertising Blog: http://wp.me/pNbki-28