CoD: Black Ops – There’s a Soldier in All of Us

I know that it’s old, but I found myself watching this commercial again today and couldn’t figure out why I didn’t blog about it.  Needless to say, it’s one of my favorites.  Check it out:

The commercial is well shot, funny, and a tad confusing at first, but once you get the concept, you realize how awesome it is.  Even without the star studded cast, the commercial shines and does a great job of showing off the entertainment value of the game.  And the music fits so well, too.

Got something to say about the commercial? Talk about it in the comments section below!

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Check out the “’CoD: Black Ops – There’s a Soldier in All of Us” post on Adam’s Advertising Blog: http://wp.me/pNbki-5x

Awesome Banner Ads for Dexter Season 5

WARNING: This post may contain details that could potentially spoil season 4 of Dexter for those that have not seen it.

The science behind online banner advertising has figured out that I am a fan of Dexter, and as such, I have been seeing a lot of advertisements for season 5 of the series (or at least, I was in the few weeks leading up to the premiere).  Additionally, the same ads are also popping up in magazines, including Esquire and Entertainment Weekly.  I may have some bias (considering that I think Dexter is the best show on TV), but I was very impressed by the design of the ads.  The relate to the show very well, and if you are a regular viewer, you quickly understand an underlying message that carries over from season 4.  An example of the ad is shown above.  If you’ve been watching up to this point, you’ll likely love the ad and be watching season 5.  If you haven’t seen the show, I highly encourage you to start watching (seasons 1 & 2 can be instantly streamed on Netflix).

What did you think of the ads? Post something in the comments section below!

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Check out the “Awesome Banner Ads for Dexter Season 5” post on Adam’s Advertising Blog: http://wp.me/pNbki-4W

 

Chipotle Wants Your Junk Email

Rather than rewrite the article I originally read, I’ll summarize and link to it:

Starting today, forward your junk emails to nojunk@chipotlejunk.com.  For every 100,000 junk emails that Chipotle receives, they will donate $10,000 to nonprofit organization The Lunch Box.  As their facebook page puts it: “We don’t like junk. Not in our in-boxes. Not in our food.”

Check out the original article here on BrandWeek.

Now head to your email and forward those junk messages!

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Check out the “Chipotle Wants Your Junk Email” post on Adam’s Advertising Blog: http://wp.me/pNbki-3W

Ad for an Ad – Google and Toy Story

On Monday I wrote a post about Google’s latest Search Stories ad featuring Toy Story characters.  Today, while browsing the top stories on Digg, I came across a page on Telegraph.co.uk.  While the article itself was semi-interesting, the ad at the top of the page caught my attention.  It is an advertisement for an advertisement. And while I love the Toy Story Search Story (and have no problem with Google promoting it), I still think it is comical to see this kind of promotion for a promotional video.  Check out the screenshot below to see the banner ad (at the top of the page):

Toy Story Google Ad

What do yo think about Google advertising an advertisement? Share your thoughts  in the comments section below!

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Check out the “Ad for an Ad – Google & Toy Story” post on Adam’s Advertising Blog: http://wp.me/pNbki-3M

Google AdWords – Online Marketing Challenge

As part of a Promotions Management class that I am taking, I am participating in the Google Online Marketing Challenge.  The challenge calls for teams of college students to promote small business with Google AdWords.  The challenge lasts 3 weeks, during which teams are given a budget of $200 to use how they see fit.  My team is working with Accurate Investigative Services in Akron, OH.  We have been spending the last few weeks learning our client’s business and the ins and outs of AdWords.  We also recently completed our strategic plan for the competition.

This Sunday marks the start of our three week competition period.  While I may post some basic info during the course of the competition, I won’t get too specific into our actual performance.  Rather, I’ll likely post thoughts and observances on the AdWords system as a whole.  I will, however, summarize some of our strategy and performance at the conclusion of the three-week period… hopefully I’ll be able be report successful results!  I am very excited to learn and use AdWords, and I plan on looking into certification programs at the conclusion of the competition.

Do you have AdWords experience? Have any thoughts on the competition? Share about it in the comments section below!

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Check out the “Google AdWords – Online Marketing Challenge” post on Adam’s Advertising Blog: http://wp.me/pNbki-1F