The buzz on the internet yesterday was a seven minute teaser trailer for what appeared to be a new Mortal Kombat movie. Some speculated that the clip was some kind of promotional piece for a new game, and others took it for exactly what it looked like: a movie trailer.
The truth is though, that the clip was actually a little of both. Jeri Ryan, the actress who portrays Sonya Blade in the clip, posted to her Twitter account yesterday that the clip is “not a game trailer. Actually was made for the director to sell WB on his vision for a reimagined MK film.” So while it turns out that the clip wasn’t promoting a game, and it wasn’t a by-the-books movie trailer, it could be a movie trailer in the future. In my opinion, it was some excellent promo work from director Kevin Tancharoen.
While some die-hard MK fans didn’t think the trailer was all that great, the online consensus seems to be that people want to see this movie made. So even though the clip was put together as a promo for a studio, it went even further to promote the potential movie to fans. If Warner Brothers pays attention to the online conversations, it is very possible that we may see this movie come to fruition, all thanks to a very well done (and in my opinion, awesome looking) promotional clip. That’s advertising at its finest.
If you haven’t seen the MK clip, check it out below:
What did you think of the Mortal Kombat promo clip? Share your thoughts in the comments section below!
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Check out the “Mortal Kombat Trailer is Actually an Ad” post on Adam’s Advertising Blog: http://wp.me/pNbki-3x
Filed under: Movie Trailer, Promotional Advertising | Tagged: game, movie, promotion | Leave a comment »