Groupon Sadly Pulls New Ad Campaign

When the first ad in this campaign aired during the Super Bowl, many people were upset and offended. I’ll admit that when I first saw it, I was a little taken aback. But after I heard Groupon explain the reasoning for creating the campaign (the stars are supposed to come across as idiots), I re-watched the ad and found it quite funny.

Later that week, I saw a new ad in the campaign while watching TV and literally laughed out loud. Rather than describe the commercial, check it out for yourself below:

As of this morning, I learned that Groupon has decided to pull the ads due to the controversy. In my opinion, this flat-out sucks. It is a shame that “political correctness” won the battle because the ads were funny and did an excellent job of explaining Groupon’s service.

But, I suppose there’s nothing that can be done at this point. Hopefully the ads remain online and continue to be passed around. I’d hate for people to miss out on the deforestation ad I posted above, because honestly, it’s f***ing hilarious.

What did you think of the campaign and the commercial? Talk about it in the comments section below!

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Check out the “Groupon Sadly Pulls New Ad Campaign” post on Adam’s Advertising Blog: http://wp.me/pNbki-5K

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Awesome Banner Ads for Dexter Season 5

WARNING: This post may contain details that could potentially spoil season 4 of Dexter for those that have not seen it.

The science behind online banner advertising has figured out that I am a fan of Dexter, and as such, I have been seeing a lot of advertisements for season 5 of the series (or at least, I was in the few weeks leading up to the premiere).  Additionally, the same ads are also popping up in magazines, including Esquire and Entertainment Weekly.  I may have some bias (considering that I think Dexter is the best show on TV), but I was very impressed by the design of the ads.  The relate to the show very well, and if you are a regular viewer, you quickly understand an underlying message that carries over from season 4.  An example of the ad is shown above.  If you’ve been watching up to this point, you’ll likely love the ad and be watching season 5.  If you haven’t seen the show, I highly encourage you to start watching (seasons 1 & 2 can be instantly streamed on Netflix).

What did you think of the ads? Post something in the comments section below!

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Check out the “Awesome Banner Ads for Dexter Season 5” post on Adam’s Advertising Blog: http://wp.me/pNbki-4W

 

Old Spice – Questions

Following up the success of their “The Man Your Man Could Smell Like” commercial, Old Spice has released another ad in the same style.  If you’ve seen the first, there isn’t much to say about the second other than that it’s good.  So enjoy:

Tell me what you thought of the commercial in the comment section below!

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Check out the “Old Spice – Questions” post on Adam’s Advertising Blog: http://wp.me/pNbki-4f

Target + LOST Commercials are Fantastic

Last night I sat down in front of the TV for the series finale of LOST on ABC.  While I had no idea how the show would end, there were two things I was definitely not expecting: (1) that my local ABC station would totally drop the ball and encounter technical difficulties with the TV signal (thanks WEWS…) and (2) the awesome Target commercials that tied right in to the world of LOST.  Given that this is an advertising blog, I’ll be discussing point number 2 (even though the problematic TV signal was a load of garbage).

If you don’t watch LOST, odds are you don’t find the commercials at all funny, but for fans of the series, they were a huge home run.  I watched the finale with 7 of my friends, and everyone loved the Target spots.  They tied in to LOST, were short and to the point, and all-in-all, just plain clever.  I really can’t say much else, so I’ll let the ads speak for themselves. Check them out for yourself below!

Are you a fan of LOST? Share your thoughts on the Target + LOST commercials in the comments section below!

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Check out the “Target + LOST Commercials are Fantastic” post on Adam’s Advertising Blog: http://goo.gl/Hc8A

New McDonald’s Ads Revitalize “I’m Lovin’ It”

In my opinion, McDonald’s “I’m Lovin’ It” ads were some of the strongest that the company ever put out.  It may have been that their release coincided with my rising interest in advertising, but the message simplicity and global appeal have made the slogan extremely successful.

Therefore, I was excited to hear that McDonald’s would be bringing back the slogan in the company’s latest batch of TV ads.  Check out my favorite (titled “Proud Papa”) below:

Although the ads don’t feature the slogan as prominently as before (and I will admit that I miss the jingle), I still feel that the message come across thanks to the content of the ad itself.  What better way to highlight on the universal appeal of the slogan than by featuring bears eating McDonald’s? (it may be odd, but it definitely works) Also, the bit at the end about the last fry is perfect.

To see some of the other ads in the new campaign, check out this post on AdAge.

What do you think of the new “I’m Lovin’ It” ads?  Share your thoughts in the comments section below!

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Check out the “New McDonald’s Ads Revitalize “I’m Lovin’ It”” post on Adam’s Advertising Blog: http://wp.me/pNbki-2Y

Amazon Kindle Ads are Quite Creative

Sorry it’s been so long since my last post; things are getting busy.  That said, my posts may be a tad shorter for a little while (like this one!).  If you want to see a longer article in the near future, write one!  See my last post about guest blogging on the site.

Here are two new ads for the Amazon Kindle.  I’m not sure when they were first aired, but from what I recall, they were released on TV shortly after the iPad was announced.  The art style of the ads is cool, and if I was in the market for an eReader, odds are I’d be getting a Kindle.

Share your thoughts on the ads in the comments section below!

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Check out the “Amazon Kindle Ads are Quite Creative” post on Adam’s Advertising Blog: http://wp.me/pNbki-2w

She’s Out of My League Ad Attack

If you’ve been alive for the last few months, odds are that you noticed a significant amount of advertising for the new movie She’s Out of My League.  I have seen billboards on the highway, banner ads on numerous websites (most notably, Digg), posters around campus, and to top it all off, TV advertising.  If you’ve been living under a rock, or feel like watching it again, the trailer for the movie is below:

I can’t say how much was actually spent on the entire advertising campaign, but the movie (which cost about $20 million to make) made only $9.7 million this past weekend according to Box Office Mojo.  It seems that no matter how much a movie puts into promotion, some just seemed destined to succeed, while others… not so much.  Even Green Zone, which promoted significantly less that SOOML, made $14.3 million.

Do you think that the movie’s extensive promotion budget was a good idea?  Share your thoughts in the comments section below!

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Check out the “She’s Out of My League Ad Attack” post on Adam’s Advertising Blog: http://wp.me/pNbki-1X