Rather than rewrite the article I originally read, I’ll summarize and link to it:
Starting today, forward your junk emails to firstname.lastname@example.org. For every 100,000 junk emails that Chipotle receives, they will donate $10,000 to nonprofit organization The Lunch Box. As their facebook page puts it: “We don’t like junk. Not in our in-boxes. Not in our food.”
Check out the original article here on BrandWeek.
Now head to your email and forward those junk messages!
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Check out the “Chipotle Wants Your Junk Email” post on Adam’s Advertising Blog: http://wp.me/pNbki-3W