When the first ad in this campaign aired during the Super Bowl, many people were upset and offended. I’ll admit that when I first saw it, I was a little taken aback. But after I heard Groupon explain the reasoning for creating the campaign (the stars are supposed to come across as idiots), I re-watched the ad and found it quite funny.
Later that week, I saw a new ad in the campaign while watching TV and literally laughed out loud. Rather than describe the commercial, check it out for yourself below:
As of this morning, I learned that Groupon has decided to pull the ads due to the controversy. In my opinion, this flat-out sucks. It is a shame that “political correctness” won the battle because the ads were funny and did an excellent job of explaining Groupon’s service.
But, I suppose there’s nothing that can be done at this point. Hopefully the ads remain online and continue to be passed around. I’d hate for people to miss out on the deforestation ad I posted above, because honestly, it’s f***ing hilarious.
What did you think of the campaign and the commercial? Talk about it in the comments section below!
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Check out the “Groupon Sadly Pulls New Ad Campaign” post on Adam’s Advertising Blog: http://wp.me/pNbki-5K