Ad for an Ad – Google and Toy Story

On Monday I wrote a post about Google’s latest Search Stories ad featuring Toy Story characters.  Today, while browsing the top stories on Digg, I came across a page on Telegraph.co.uk.  While the article itself was semi-interesting, the ad at the top of the page caught my attention.  It is an advertisement for an advertisement. And while I love the Toy Story Search Story (and have no problem with Google promoting it), I still think it is comical to see this kind of promotion for a promotional video.  Check out the screenshot below to see the banner ad (at the top of the page):

Toy Story Google Ad

What do yo think about Google advertising an advertisement? Share your thoughts  in the comments section below!

Feel free to tweet, link to, or otherwise share this post:
Check out the “Ad for an Ad – Google & Toy Story” post on Adam’s Advertising Blog: http://wp.me/pNbki-3M

Advertisements

Toy Story 3 – Search Stories

I saw Toy Story 3 this past weekend and have to say it was phenomenal.  Once again, Pixar has gone on to prove that it is impossible for them to make a bad movie.  Without giving any kind of full-blown movie review, I will say this: go see the movie; it is awesome.

That said, as part of some dual advertising, Pixar teamed up with Google a little while back to create a Toy Story themed Search Story ad.  I am a big fan of the Search Stories campaign (as noted in my Emotional Advertising post) and by combining the concept with Toy Story branding, I think that both Goole and Pixar hit a home run.  If you haven’t seen the ad yet, check it out below:

What did you think of the Toy Story themed Search Story ad? Share your thoughts  in the comments section below!

Feel free to tweet, link to, or otherwise share this post:
Check out the “Toy Story 3 – Search Stories” post on Adam’s Advertising Blog: http://wp.me/pNbki-3k

Google AdWords – Online Marketing Challenge

As part of a Promotions Management class that I am taking, I am participating in the Google Online Marketing Challenge.  The challenge calls for teams of college students to promote small business with Google AdWords.  The challenge lasts 3 weeks, during which teams are given a budget of $200 to use how they see fit.  My team is working with Accurate Investigative Services in Akron, OH.  We have been spending the last few weeks learning our client’s business and the ins and outs of AdWords.  We also recently completed our strategic plan for the competition.

This Sunday marks the start of our three week competition period.  While I may post some basic info during the course of the competition, I won’t get too specific into our actual performance.  Rather, I’ll likely post thoughts and observances on the AdWords system as a whole.  I will, however, summarize some of our strategy and performance at the conclusion of the three-week period… hopefully I’ll be able be report successful results!  I am very excited to learn and use AdWords, and I plan on looking into certification programs at the conclusion of the competition.

Do you have AdWords experience? Have any thoughts on the competition? Share about it in the comments section below!

Feel free to tweet, link to, or otherwise share this post:
Check out the “Google AdWords – Online Marketing Challenge” post on Adam’s Advertising Blog: http://wp.me/pNbki-1F