It may be old news, but it sure is something to think about…
Sao Paulo, the largest city in Brazil, is ad free. From the original article on Web Urbanist: “In September of 2007, the world’s fourth-largest metropolis was scrubbed of almost every type of outdoor advertising– even pamphlets. It’s all part of mayor Gilberto Kassab’s quest to eliminate visual clutter, making the city itself the focal point rather than colorful, increasingly desperate marketing campaigns.” Check out the video below to see some before-and-after shots:
While I understand the reasoning behind the decision, I still feel that it is extreme. Advertising can be art, and when it isn’t obtrusive or offensive I don’t mind (and often enjoy) looking at it. Read the original article (linked above) for more details and photos.
What do you think of the city’s decision? Share your thoughts in the comments section below!Feel free to tweet, link to, or otherwise share this post:
Check out the “Sao Paulo, Brazil is Outdoor Ad Free” post on Adam’s Advertising Blog: http://wp.me/pNbki-28