Scott Pilgrim vs. The World – Interactive Trailer

I love movie trailers.  Which is the single biggest reason I hate being late for movies at the theater (except for actually missing some of the movie that I’m going to see).  The first time I saw the trailer for Scott Pilgrim vs. The World, I loved it. What’s even more amazing though, is the new interactive trailer that has been released to promote the movie.

You may be asking yourself, “Interactive trailer? What’s that about?” The easiest way to describe it is a mash-up between an online game, a regular movie trailer, and the bonus content you’d find on a DVD. By clicking on different things that appear in the trailer, you gain access to facts, videos, and featurettes with behind-the-scenes info about the film.  It’s super awesome and hopefully something that gains traction among future online trailers.

Check it out here or click on the image below.

Also, go see the movie.  It’s awesome.


What are your thoughts on the interactive trailer?  Talk about it in the comments section below!

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Check out the “Scott Pilgrim vs. The World – Interactive Trailer” post on Adam’s Advertising Blog: http://wp.me/pNbki-4E

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Amour Ads – Acting Isn’t Their Strong Suit

While I’m not using this blog to promote adult-entertainment, I will promote an ad for adult-entertainment.  Canadian adult-entertainment network Amour has put together the following spots (several are strung together in the video) to promote their services.  They promote the network’s “strengths” by highlighting their weaknesses- a tactic that would likely not work in any other industry.  Personally, I think they’re hilarious and well done and they have definitely created quite a buzz for the company.  Check out the ads here:

For more information on the ads, and to see a few print ones that accompany the campaign, check out this post on AdFreak.

What did you think of the spots?  Share your thoughts in the comments section below!

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Check out the “Amour Ads – Acting Isn’t Their Strong Suit” post on Adam’s Advertising Blog: http://wp.me/pNbki-3B

Toy Story 3 – Search Stories

I saw Toy Story 3 this past weekend and have to say it was phenomenal.  Once again, Pixar has gone on to prove that it is impossible for them to make a bad movie.  Without giving any kind of full-blown movie review, I will say this: go see the movie; it is awesome.

That said, as part of some dual advertising, Pixar teamed up with Google a little while back to create a Toy Story themed Search Story ad.  I am a big fan of the Search Stories campaign (as noted in my Emotional Advertising post) and by combining the concept with Toy Story branding, I think that both Goole and Pixar hit a home run.  If you haven’t seen the ad yet, check it out below:

What did you think of the Toy Story themed Search Story ad? Share your thoughts  in the comments section below!

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Check out the “Toy Story 3 – Search Stories” post on Adam’s Advertising Blog: http://wp.me/pNbki-3k

Mortal Kombat Trailer is Actually an Ad

The buzz on the internet yesterday was a seven minute teaser trailer for what appeared to be a new Mortal Kombat movie.  Some speculated that the clip was some kind of promotional piece for a new game, and others took it for exactly what it looked like: a movie trailer.

The truth is though, that the clip was actually a little of both.  Jeri Ryan, the actress who portrays Sonya Blade in the clip, posted to her Twitter account yesterday that the clip is “not a game trailer. Actually was made for the director to sell WB on his vision for a reimagined MK film.”  So while it turns out that the clip wasn’t promoting a game, and it wasn’t a by-the-books movie trailer, it could be a movie trailer in the future.  In my opinion, it was some excellent promo work from director Kevin Tancharoen.

While some die-hard MK fans didn’t think the trailer was all that great, the online consensus seems to be that people want to see this movie made.  So even though the clip was put together as a promo for a studio, it went even further to promote the potential movie to fans.  If Warner Brothers pays attention to the online conversations, it is very possible that we may see this movie come to fruition, all thanks to a very well done (and in my opinion, awesome looking) promotional clip.  That’s advertising at its finest.

If you haven’t seen the MK clip, check it out below:

What did you think of the Mortal Kombat promo clip? Share your thoughts  in the comments section below!

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Check out the “Mortal Kombat Trailer is Actually an Ad” post on Adam’s Advertising Blog: http://wp.me/pNbki-3x

American Psycho Billboard

If you’ve seen American Psycho, you’ll understand while this Billboard is so well done.  Check out the image below (click it to view it larger).

Advertising Agency: Saatchi & Saatchi Auckland, New Zealand
Creative Director: Mike O’Sullivan
Art Director: Anthony Hatton
Copywriter: Robbie Brammall
Published: February 2008

Credit to Ads of the World for the ad’s info.

Share your thoughts on the billboard in the comments section below!

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Check out the “American Psycho Billboard” post on Adam’s Advertising Blog: http://wp.me/pNbki-32

She’s Out of My League Ad Attack

If you’ve been alive for the last few months, odds are that you noticed a significant amount of advertising for the new movie She’s Out of My League.  I have seen billboards on the highway, banner ads on numerous websites (most notably, Digg), posters around campus, and to top it all off, TV advertising.  If you’ve been living under a rock, or feel like watching it again, the trailer for the movie is below:

I can’t say how much was actually spent on the entire advertising campaign, but the movie (which cost about $20 million to make) made only $9.7 million this past weekend according to Box Office Mojo.  It seems that no matter how much a movie puts into promotion, some just seemed destined to succeed, while others… not so much.  Even Green Zone, which promoted significantly less that SOOML, made $14.3 million.

Do you think that the movie’s extensive promotion budget was a good idea?  Share your thoughts in the comments section below!

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Check out the “She’s Out of My League Ad Attack” post on Adam’s Advertising Blog: http://wp.me/pNbki-1X

Trailers for Tron Legacy look Amazing

If there is one type of advertising that I would say is my absolute favorite, it has to be movie trailers.  That said, the trailers for Tron Legacy are awesome.  Check out this one below:

If you went to see Alice in Wonderland this past weekend, you had the pleasure of seeing a 3D trailer for Tron, which was absolutely fantastic to say the least.  I”ll definitely being seeing this one come December.

What did you think of the trailer?  Are you looking forward to seeing the new movie?  Talk about it in the comments section below!

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Check out the “Trailers for Tron Legacy look Amazing” post on Adam’s Advertising Blog: http://wp.me/pNbki-2a