The title may sound a little hyperbolic, but once you see the video in this post, I think you’ll find it hard to disagree. The video sets up the premise that the New York band Atomic Tom had their instruments stolen, but were able to improvise. The result is the following video:
Just playing the guitar riff on a iPhone would be a challenge, but the band manages to perform the entire song “Take Me Out” using only their phones. It’s an extremely clever idea, it sounds amazing, and it’s giving Apple some serious publicity (not that they need it). Not only is this video promoting Apple, but I liked the song so much I will likely buy the band’s entire album from iTunes.
What did you think of the video? Post something in the comments section below!
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Check out the “’Atomic Tom’ Jam on iPhones” post on Adam’s Advertising Blog: http://wp.me/pNbki-4Z