Scott Pilgrim vs. The World – Interactive Trailer

I love movie trailers.  Which is the single biggest reason I hate being late for movies at the theater (except for actually missing some of the movie that I’m going to see).  The first time I saw the trailer for Scott Pilgrim vs. The World, I loved it. What’s even more amazing though, is the new interactive trailer that has been released to promote the movie.

You may be asking yourself, “Interactive trailer? What’s that about?” The easiest way to describe it is a mash-up between an online game, a regular movie trailer, and the bonus content you’d find on a DVD. By clicking on different things that appear in the trailer, you gain access to facts, videos, and featurettes with behind-the-scenes info about the film.  It’s super awesome and hopefully something that gains traction among future online trailers.

Check it out here or click on the image below.

Also, go see the movie.  It’s awesome.


What are your thoughts on the interactive trailer?  Talk about it in the comments section below!

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Check out the “Scott Pilgrim vs. The World – Interactive Trailer” post on Adam’s Advertising Blog: http://wp.me/pNbki-4E

Amour Ads – Acting Isn’t Their Strong Suit

While I’m not using this blog to promote adult-entertainment, I will promote an ad for adult-entertainment.  Canadian adult-entertainment network Amour has put together the following spots (several are strung together in the video) to promote their services.  They promote the network’s “strengths” by highlighting their weaknesses- a tactic that would likely not work in any other industry.  Personally, I think they’re hilarious and well done and they have definitely created quite a buzz for the company.  Check out the ads here:

For more information on the ads, and to see a few print ones that accompany the campaign, check out this post on AdFreak.

What did you think of the spots?  Share your thoughts in the comments section below!

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Check out the “Amour Ads – Acting Isn’t Their Strong Suit” post on Adam’s Advertising Blog: http://wp.me/pNbki-3B

Nike Football – Write The Future

Although USA suffered an unfortunate loss to Ghana over the weekend, the World Cup is still in full swing.  During Round 1 play, I saw this awesome extended commercial for Nike.  There isn’t much else to say other than that I think it’s cool.  Check it out below:

Did you like the commercial?  Talk about it in the comments section below!

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Check out the “Nike Football – Write The Future” post on Adam’s Advertising Blog: http://wp.me/pNbki-3s

Chipotle Wants Your Junk Email

Rather than rewrite the article I originally read, I’ll summarize and link to it:

Starting today, forward your junk emails to nojunk@chipotlejunk.com.  For every 100,000 junk emails that Chipotle receives, they will donate $10,000 to nonprofit organization The Lunch Box.  As their facebook page puts it: “We don’t like junk. Not in our in-boxes. Not in our food.”

Check out the original article here on BrandWeek.

Now head to your email and forward those junk messages!

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Check out the “Chipotle Wants Your Junk Email” post on Adam’s Advertising Blog: http://wp.me/pNbki-3W

Toy Story 3 – Search Stories

I saw Toy Story 3 this past weekend and have to say it was phenomenal.  Once again, Pixar has gone on to prove that it is impossible for them to make a bad movie.  Without giving any kind of full-blown movie review, I will say this: go see the movie; it is awesome.

That said, as part of some dual advertising, Pixar teamed up with Google a little while back to create a Toy Story themed Search Story ad.  I am a big fan of the Search Stories campaign (as noted in my Emotional Advertising post) and by combining the concept with Toy Story branding, I think that both Goole and Pixar hit a home run.  If you haven’t seen the ad yet, check it out below:

What did you think of the Toy Story themed Search Story ad? Share your thoughts  in the comments section below!

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Check out the “Toy Story 3 – Search Stories” post on Adam’s Advertising Blog: http://wp.me/pNbki-3k

Mortal Kombat Trailer is Actually an Ad

The buzz on the internet yesterday was a seven minute teaser trailer for what appeared to be a new Mortal Kombat movie.  Some speculated that the clip was some kind of promotional piece for a new game, and others took it for exactly what it looked like: a movie trailer.

The truth is though, that the clip was actually a little of both.  Jeri Ryan, the actress who portrays Sonya Blade in the clip, posted to her Twitter account yesterday that the clip is “not a game trailer. Actually was made for the director to sell WB on his vision for a reimagined MK film.”  So while it turns out that the clip wasn’t promoting a game, and it wasn’t a by-the-books movie trailer, it could be a movie trailer in the future.  In my opinion, it was some excellent promo work from director Kevin Tancharoen.

While some die-hard MK fans didn’t think the trailer was all that great, the online consensus seems to be that people want to see this movie made.  So even though the clip was put together as a promo for a studio, it went even further to promote the potential movie to fans.  If Warner Brothers pays attention to the online conversations, it is very possible that we may see this movie come to fruition, all thanks to a very well done (and in my opinion, awesome looking) promotional clip.  That’s advertising at its finest.

If you haven’t seen the MK clip, check it out below:

What did you think of the Mortal Kombat promo clip? Share your thoughts  in the comments section below!

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Check out the “Mortal Kombat Trailer is Actually an Ad” post on Adam’s Advertising Blog: http://wp.me/pNbki-3x

IKEA Subway Promotion

From March 10-24, Parisian subways travelers will get to experience a truly unique type of advertising.  Swedish furniture maker IKEA has developed an interesting marketing and advertising “event” in four of the larger metro stations. Consumers can interact with furniture collections first-hand while they are on display, giving the potential customers a chance to try out the products. Additionally, the station walls behind each furniture set-up are  filled with large prints that offer ideas for IKEA interiors, as well as promote the actual product branding.

I think that the idea is very unique, however I feel that vandalism could occur.  This could turn out to be an extremely successful campaign, or a total flop; I’m rooting for option 1.

Check out the pictures below:

Thanks to Freshome for the original post.  Check out their site for additional photos of this promo campaign.

What do you think of IKEA’s latest promotion campaign?  Share your thoughts in the comments section below!

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Check out the “IKEA Subway Promotion” post on Adam’s Advertising Blog: http://wp.me/pNbki-2n