Mobile Survey – Mobile Site Analysis

This isn’t so much a post on an advertisement as much as it is a post on activities a brand should practice for maximum customer exposure.  One such activity–a mobile presence.

As part of my job, I put together a “Mobile Survey” at the start of every month.  As part of the survey, I take a look at approximately 1600 companies and determine whether or not they have a mobile site, and if they do, how it can be reached. (Don’t worry; I have the help of some fancy programs written by our dev team!)  I then review new mobile sites and determine any current trends or occurrences in the realm of mobile web development.  The latest survey (September) was completed earlier this week and can be downloaded from the Circle44 Mobile blog.

I’ve been meaning to post about these monthly surveys for some time now, but be on the lookout for this as a monthly item on the blog!

Did you find something interesting in the Mobile Survey?  Do you have suggestions on how we could improve the document? Talk about it in the comments section below!

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Check out the “Mobile Survey – Mobile Site Analysis” post on Adam’s Advertising Blog: http://wp.me/pNbki-4R

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Apple’s iAd Platform Launched Yesterday

Chalk one up for me being lazy, so I’m posting a link to the article that I read on CNET.  I thought it was informative, and there’s no need to reinvent the wheel.  Enjoy!

Apple’s first iAds hit the iPhone article on CNET

Linked video announcing Nissan Leaf / iAds:

Ads During LOST Finale will Cost $900K

Rather than plagiarize or re-write the original post, check out this story on Hollywood.com about the cost of advertising during the LOST finale.

Given that the series finale is easily one of the biggest TV events this year, I don’t think that the expensive price tag is all that ridiculous.  Do you think the ads are worth it? Share your thoughts in the comments section below!

Feel free to tweet, link to, or otherwise share this post:
Check out the “Ads During LOST Finale will Cost $900K” post on Adam’s Advertising Blog: http://wp.me/pNbki-2F

Sao Paulo, Brazil is Outdoor Ad Free

It may be old news, but it sure is something to think about…

Sao Paulo, the largest city in Brazil, is ad free.  From the original article on Web Urbanist: “In September of 2007, the world’s fourth-largest metropolis was scrubbed of almost every type of outdoor advertising– even pamphlets. It’s all part of mayor Gilberto Kassab’s quest to eliminate visual clutter, making the city itself the focal point rather than colorful, increasingly desperate marketing campaigns.”  Check out the video below to see some before-and-after shots:

While I understand the reasoning behind the decision, I still feel that it is extreme.  Advertising can be art, and when it isn’t obtrusive or offensive I don’t mind (and often enjoy) looking at it.  Read the original article (linked above) for more details and photos.

What do you think of the city’s decision?  Share your thoughts in the comments section below!

Feel free to tweet, link to, or otherwise share this post:
Check out the “Sao Paulo, Brazil is Outdoor Ad Free” post on Adam’s Advertising Blog: http://wp.me/pNbki-28

Ads may be in Twitter’s Future

People have been criticizing and hypothesizing for quite some time, but it seems that advertising may be on the horizon for Twitter.  The announcement is rumored to take place at next month’s South by Southwest Interactive Conference.  For additional details (an my original source for this post), check out this post on Switched.com.

How do you feel about potential advertising on Twitter? Share your thoughts in the comments section below!

Feel free to tweet, link to, or otherwise share this post:
“Ads may be in Twitter’s Future,” read about it on Adam’s Advertising Blog: http://wp.me/pNbki-1M

Social Media Engagement Infographic

Considering I love useless trivia and graphic design, I’m a big fan of infographics in general.  And when someone makes one where the facts are something interesting and relevant… well that’s an A+ in my book.  Check out this awesome infographic on social engagement on the internet.  While it does show a decrease in blogging behavior, it’s great news for advertisers to see such a tremendous growth in ‘chatting’ and sharing.

Thanks to Flowtown for the original post!

Share your thoughts on the growth of social engagement in the comments section below!

Feel free to tweet, link to, or otherwise share this post:
Check out the “Social Media Engagement Infographic” post on Adam’s Advertising Blog: http://wp.me/pNbki-1K