CoD: Black Ops – There’s a Soldier in All of Us

I know that it’s old, but I found myself watching this commercial again today and couldn’t figure out why I didn’t blog about it.  Needless to say, it’s one of my favorites.  Check it out:

The commercial is well shot, funny, and a tad confusing at first, but once you get the concept, you realize how awesome it is.  Even without the star studded cast, the commercial shines and does a great job of showing off the entertainment value of the game.  And the music fits so well, too.

Got something to say about the commercial? Talk about it in the comments section below!

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Check out the “’CoD: Black Ops – There’s a Soldier in All of Us” post on Adam’s Advertising Blog: http://wp.me/pNbki-5x

Scott Pilgrim vs. The World – Interactive Trailer

I love movie trailers.  Which is the single biggest reason I hate being late for movies at the theater (except for actually missing some of the movie that I’m going to see).  The first time I saw the trailer for Scott Pilgrim vs. The World, I loved it. What’s even more amazing though, is the new interactive trailer that has been released to promote the movie.

You may be asking yourself, “Interactive trailer? What’s that about?” The easiest way to describe it is a mash-up between an online game, a regular movie trailer, and the bonus content you’d find on a DVD. By clicking on different things that appear in the trailer, you gain access to facts, videos, and featurettes with behind-the-scenes info about the film.  It’s super awesome and hopefully something that gains traction among future online trailers.

Check it out here or click on the image below.

Also, go see the movie.  It’s awesome.

What are your thoughts on the interactive trailer?  Talk about it in the comments section below!

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Check out the “Scott Pilgrim vs. The World – Interactive Trailer” post on Adam’s Advertising Blog: http://wp.me/pNbki-4E

Mortal Kombat Trailer is Actually an Ad

The buzz on the internet yesterday was a seven minute teaser trailer for what appeared to be a new Mortal Kombat movie.  Some speculated that the clip was some kind of promotional piece for a new game, and others took it for exactly what it looked like: a movie trailer.

The truth is though, that the clip was actually a little of both.  Jeri Ryan, the actress who portrays Sonya Blade in the clip, posted to her Twitter account yesterday that the clip is “not a game trailer. Actually was made for the director to sell WB on his vision for a reimagined MK film.”  So while it turns out that the clip wasn’t promoting a game, and it wasn’t a by-the-books movie trailer, it could be a movie trailer in the future.  In my opinion, it was some excellent promo work from director Kevin Tancharoen.

While some die-hard MK fans didn’t think the trailer was all that great, the online consensus seems to be that people want to see this movie made.  So even though the clip was put together as a promo for a studio, it went even further to promote the potential movie to fans.  If Warner Brothers pays attention to the online conversations, it is very possible that we may see this movie come to fruition, all thanks to a very well done (and in my opinion, awesome looking) promotional clip.  That’s advertising at its finest.

If you haven’t seen the MK clip, check it out below:

What did you think of the Mortal Kombat promo clip? Share your thoughts  in the comments section below!

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Check out the “Mortal Kombat Trailer is Actually an Ad” post on Adam’s Advertising Blog: http://wp.me/pNbki-3x

Mega Man 10 Retro Ad

For the release of Mega Man 10, Capcom put together an awesome new commercial that looks straight out of the ’80s. Check it out below:

The game is available for download on the Wii, PS3, and XBox 360 and features classic 8-bit graphics.  I think that the retro commercial style was a definitely an original idea and the perfect way to reflect the game’s style.

Thanks to Unreality for the original post.

What do you think of the retro ad styling?  Share your thoughts in the comments section below!

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Check out the “Mega Man 10 Retro Ad” post on Adam’s Advertising Blog: http://wp.me/pNbki-2A

God of War III partners with 7-Eleven

To promote the upcoming release of the third game in the franchise, God of War has teamed up with 7-Eleven and Mountain Dew for a new marketing campaign.  Slurpee cups and Mountain Dew bottles will display God of War art and contain a code used to access online videos and game information.

Personally, I feel as though this brand alliance was a fantastic idea. 7-Eleven defines their target market as the “18-34 year old male.”  This demographic is exactly the market that game is looking for and all three brands should hopefully see an increase in sales from this promotion.  I know that I’ll be headed over to 7-Eleven after February 1st to get some of those cups for myself; I just wish I had a PS3 to play the game on…

7-Eleven Slurpee cups with God of War III Promo Designs

Thanks to Ad Age for the initial story.